Rather than pulling text from image metadata, Lightroom will use whatever text you provide. There are some useful options here, but not much creative flexibility.
Lightroom will present you with a dialog box containing customization options. To create custom watermarks in Lightroom, enable the Watermark checkbox and choose Edit Watermarks… from the drop-list of options.
If utility demands that you pluck watermarks from individual image metadata, then so be it otherwise, give the Simple Copyright Watermark wide berth. Because it’s an easy, single checkbox option available when you export it’s as wildly overused as you’d expect it to be. The downside to using the Simple Copyright Watermark, though, is that it’s entirely bland and thoughtless. Be sure that each of your images has its Copyright IPTC field filled out beforehand. To use it on image export, enable the Watermark checkbox and select Simple Copyright Watermark from the drop-list of choices. Using this feature can be useful when exporting a batch of images requiring individual, variable watermarks. Lightroom’s Simple Copyright Watermark pulls text from each image’s Copyright metadata field and renders it in the lower lefthand corner of the image. Now, let’s get down to business using Lightroom and Photoshop to construct our watermarks! We previously discussed what makes a good watermark and how it can help potential clients find the real you.
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